Our Founder Story

Our founder story is not one of an overnight success, or of big-name investors or any of that glitz and glam. It’s a story of pure grit and determination to change the way people think about eco-fashion and have more play in everyday life. 

Tizz & Tonic was founded by my sister and me. We are a Canadian-sister duo who ended up in Germany starting a business together. We were raised in a glass studio in a little artsy town by culture-curious, world-traveling parents. They taught us that the sky's the limit, but the sky is beautiful and should be kept as so. They taught us to appreciate the beauty that surrounds us in cityscapes, in nature, in cultures and in colour and that we should aim to move about the world as consciously as possible.
We wove these ethos into our career when we launched Tizz & Tonic here in Bremen, Germany. Our focus: ethically made, sustainable intimates with a twist. 

We came onto the scene to shake up the eco-fashion-sphere and prove that we could all benefit from more pops of colour, more exciting prints, more play. Because frankly, we were disappointed with the sustainable clothing options that were available. It was typically all neutrals, predictable and boring. 

No one cares about boring.

So we created Tizz & Tonic to get you more excited about greener fashion and be inspired to invest in better clothing. We’re here to vitalize the industry, even just a little bit. Because the fashion industry needs a big makeover - and for us, it starts with underwear. And through our underwear, we’re dedicated to focusing on self-expression, self-appreciation and finding comfort in yourself. We design elevated intimates for every day and zoom right past the hyper-sexualised commonalities one often sees in mainstream underwear marketing. Because that's old school stuff. 

All of Tizz & Tonic pieces are made by us and our small team in our Bremen-based studio. Over the years, our brand has certainly blossomed and bloomed, but the two of us are still the main characters in the design and production story. The studio is a place of conscious production and creative experimentation. 

By combining bold prints and colours, Tizz & Tonic intimates are specifically designed to energize you for each day ahead. Our easy-to-fit stretchy undies harmonize with your ever-changing body so you can fall in love with yourself day in and day out. All the while not putting extra strain on our beautiful planet. 

Uncomplicated style, uncompromised ethics - that’s what we’re about. 

Hey, I'm Imke.

I’m the lead designer and creative director of Tizz & Tonic. I've been working in clothing construction for half my life, launching my first successful e-commerce brand at a young and ambitious age of 15 and showcasing two collections at Toronto's Alternative Fashion Week. I’m an Alumni of George Brown College where I completed my studies in Fashion Techniques and Design in Toronto, Canada.

My design style is creating beauty in eye-catching but simple ways- I appreciate looks that are elevated and joyful but not overly complex which is why you'll notice the aesthetic of Tizz & Tonic to be just that - bold basics with a twist.

Yanna Hanscomb Co-Founder of TIZZ & TONIC

Hey, I'm Yanna.

I guess I am the non-fashionista on the Tizz & Tonic Team. 

My contribution to the brand has a big focus on sustainability. My educational background is a bachelor's degree in biology, sparked from a particular scuba dive when a juvenile sea turtle almost bit me on the nose. Seeing this magical little sea turtle fascinated me and I instantly knew that I wanted to do something that would help this ancient species and the ecosystem that they live in. Little did I know this would bring me into the fashion circle.

Pairing up with Imke, I believe her eye for design and my passion for the environment make us a pretty cool little team and believe the future of fashion should have both of these aspects incorporated.

Bremen Production & Design Studio

As we are a small & busy team we currently do not offer shopping-on-location or visits to our design studio. Thanks for your understanding!

These shops carry select Tizz & Tonic items. Please contact the shops to see what they have currently in stock. 

MADE IN BREMEN (City Center,Bremen)
TO TING (Viertel, Bremen)

Production & Design Studio: Hermann-Ritter-Straße 112 Loft 1.18 28197
Contact: hello@tizzandtonic.com / + 49 179 4536148 
Social: @tizzandtonic 

Are you interested in becoming a Tizz & Tonic distributor? 
Write us an email - We look forward to hearing from you!