Where comfort meets chic.

Get ready cause you’re about to fall head over heels for The Everyday Soft Bra. With its supreme softness and balanced stretch, it provides the perfect light support for any day of the week. 

If you just think you’ve found your comfort soulmate well then, you probably have.

Easy to fit, easier to wear.

The Everyday Soft Bra boasts a basic yet timeless design - whether you're lounging at home, throwing it on under a tee or out in your athleisurewear, this soft bra is the obvious choice for full-day comfort.

With its soft, breathable fabric it's the essential no-fuss piece you’ve been searching for. Just slip it on and go.
Life just got easier.

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